This project proposes a contemporary reinterpretation of Bvlgari’s iconic Serpenti, built around the idea of reversibility. The watch reveals two faces, shifting between timekeeping and ornamental expression. Through sketches and 3D modeling, the concept explores form, material, finesse, and narrative.
Directed by
Hugo Avondo
Techniques
CGI Visual effect
Motion design
Post production
With this project, I aimed to reinterpret this iconic image by giving it a more versatile and contemporary dimension. Through the integration of a chronograph, the Reverso introduces an additional functional layer to the model, enriching both its identity and the overall collection.
STRATEGY
2025 & 2026
SERPENTI REVERSO
BVLGARI - Fictional project