This fictional project explores the design of a Balenciaga sneaker conceived as an urban protective object. The concept reinterprets the trail shoe through a brutal, industrial aesthetic inspired by volcanic materials and streetwear culture.
Directed by
Hugo Avondo
Techniques
CGI Visual effect
Post production
Motion Design
The design combines rigid chrome plates, textile underlayers and industrial clips, with no laces to emphasize structure and impact. The project was developed using 3D modeling and rendering, focusing on volumes, materials and contrast between chrome and black finishes.
STRATEGY
2025 & 2026
TRACK TRAIL
CARBON
BALENCIAGA - Fictional project