This fictional project explores a premium evolution of Stronger With You through a desert-inspired concept, combining warmth, mineral tones and sensuality. The challenge was to elevate the fragrance’s perceived luxury while preserving its strong identity and emotional depth.
Directed by
Hugo Avondo
Techniques
CGI Visual effect
Post production
Packaging
The strategy relies on benchmark and brand analysis to translate olfactory notes into a coherent visual universe. The project was executed using 3D modeling, realistic rendering and post-production to enhance materials, light and atmosphere.
STRATEGY
2025 & 2026
YOU DUNE
ARMANI - Fictional project